FDA In Brief: FDA expands youth e-cigarette prevention campaign to include stories from teenagers addicted to nicotine
January 21, 2020
“The Real Cost” Youth E-Cigarette Prevention Campaign educates youth that using e-cigarettes, just like cigarettes, puts them at risk for addiction and other health consequences. Most e-cigarettes contain the highly addictive chemical nicotine and vaping delivers nicotine to the brain in as little as 10 seconds. A teen’s brain is still developing, making it more vulnerable to nicotine addiction, and nicotine exposure during the teen years can disrupt normal brain development. The campaign, which originally focused on digital and social media sites popular among teens and has since expanded to TV advertisements.
