“We must take immediate action to meet the urgency behind this public health crisis and youth epidemic,” said Governor Newsom. “As a parent, I understand the anxiety caused by the deceptive marketing tactics and flavored options designed to target our kids. With mysterious lung illnesses and deaths on the rise, we have to educate our kids and do everything we can to tackle this crisis. There is a broad and bipartisan coalition of legislators seeking to protect our youth, and we are committed to working with the Legislature and stakeholders to build on these executive actions and put forward a strong tobacco reform package in 2020.”

Governor Gavin Newsom signed today an executive order to confront the growing youth epidemic and health risks linked to vaping. The executive order directs the Department of Public Health (CDPH) to launch a $20 million statewide digital and social media public awareness campaign to educate youth, young adults and parents about the health risks of vaping nicotine and cannabis products. CDPH is also tasked with developing recommendations to reduce smoking among young adults and teens by establishing warning signs with health risks where vaping products are sold and on product advertisements.

Read the original announcement – Governor Gavin Newsom Signs Executive Order to Confront Youth Vaping Epidemic: https://www.gov.ca.gov/2019/09/16/governor-gavin-newsom-signs-executive-order-to-confront-youth-vaping-epidemic/