A study conducted by Truth Initiative found 82.3% of 18-to-24-year-old users vape within 30 minutes of waking up. Learn more about the benefits of This is Quitting, a text-based program that helps teens and young adults quit vaping. The first-of-its-kind program to help young people quit vaping, This is Quitting has helped more than 300,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

This is Quitting is a free and anonymous text messaging program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind quit program incorporates messages from other young people like them who have attempted to, or successfully quit, e-cigarettes. Our messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process. We also send young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting.

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Truth Initiative

Truth Initiative® is America’s largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.